Consensus encourages you to:

In the context of integrated marketing and sales, consensus refers to building agreement among stakeholders, which often includes addressing concerns or objections that may arise during the sales process. Embracing objections and addressing them is essential because it demonstrates to the client that their concerns are valued and that you are committed to finding a solution that works for them. This approach fosters trust and rapport, which are critical components in establishing a long-term relationship with clients.

When you embrace objections, you open the door for meaningful dialogue that can help clarify misunderstandings and reinforce the value of your offering. By addressing these concerns directly, you not only help to alleviate any doubts the client may have but also position yourself as a knowledgeable and responsive partner. This can lead to better sales outcomes and increased customer satisfaction, as clients feel heard and respected.