What are engagement metrics?

Engagement metrics refer to measurements of how consumers interact with marketing content. This encompasses various forms of engagement such as likes, shares, comments, clicks, and time spent on a webpage or social media post. These metrics are crucial for evaluating the effectiveness of marketing campaigns and understanding consumer interests and behaviors.

By focusing on engagement metrics, marketers can gain insights into what content resonates with their target audience, which can inform future strategies and content creation. This data helps businesses optimize their marketing efforts, improve customer relationships, and ultimately drive conversions.

The other options do not accurately define engagement metrics. Strategies to boost revenue in advertising pertain more to strategic planning rather than measurement, tools for designing engaging websites focus on the creation aspect rather than the measurement of engagement, and metrics for sales forecasting deal specifically with predicting future sales rather than measuring consumer interactions with marketing content.