What is NOT advisable to do before meeting a prospective customer?

Throwing a party for the prospective customer is not advisable before a meeting because it may come off as overly familiar or unprofessional. While building rapport is important in sales, doing so in a casual or extravagant manner, like hosting a party, can create an impression of insincerity or lack of seriousness about the business discussion. A more effective approach focuses on relevant preparation related to the customer's needs and interests.

In contrast, preparing a sales pitch, researching the customer, and creating visual aids are crucial steps that enhance the effectiveness of the meeting. These actions demonstrate professionalism, respect for the client's time, and a commitment to addressing their specific needs, ultimately leading to a more productive conversation.