What is the key difference between a brand and a product?

The key difference between a brand and a product lies in the concepts of identification and differentiation. A brand serves as a unique identifier for goods and services from various sellers, setting them apart in the marketplace. It encapsulates the reputation, emotional connection, and overall perception of a business, often extending beyond the physical characteristics of a product. A product, on the other hand, refers to a tangible good or service that is offered to consumers for the purpose of satisfying their needs or wants.

By highlighting how a brand differentiates goods by linking them to specific sellers, the correct answer emphasizes the role of branding in creating a distinct market presence and consumer loyalty. In contrast, a product is focused on the attributes and functionality of what is being sold, rather than the identity or reputation associated with it. Understanding this distinction is critical for effective marketing and sales strategies, as it underscores the importance of building a strong brand identity that resonates with consumers.