What is the primary goal of search engine optimization (SEO)?

The primary goal of search engine optimization (SEO) is to improve visibility in search engine results. This process involves optimizing a website's content, structure, and technical setup to increase its chances of ranking higher in search engine results pages (SERPs) for relevant keywords and phrases.

Improving visibility in search results is crucial because higher rankings typically lead to increased organic traffic to a website. When a site appears at or near the top of search results, it gains more exposure to potential visitors, which can result in higher engagement, leads, or sales, depending on the site's objectives.

In contrast, decreasing website traffic or creating offline advertising materials are counterproductive to the goals of an online presence. Likewise, developing social media campaigns, while beneficial for overall marketing strategy, does not directly correlate with the specific objectives of SEO focused on search engine rankings and visibility.