What should you focus on when presenting to a prospect?

Focusing on consistency and aligning your proposal with the prospect's needs is crucial during a presentation. This approach ensures that the information you provide is relevant and tailored to the specific situation of the prospect. By understanding and addressing their unique challenges, goals, and preferences, you can create a compelling case for how your product or service can solve their problems or enhance their opportunities.

When a proposal aligns directly with the prospect's needs, it establishes trust and shows that you have invested time in understanding their business. This personalization fosters engagement and enhances the likelihood that they will see the value in what you're offering. Ultimately, by keeping the prospect’s requirements at the forefront, you increase the chances of a successful outcome from your presentation.