What should you NOT do when dealing with objections?

Focusing solely on your presentation without considering objections is not an effective approach when dealing with objections in sales. Addressing objections is a critical part of the sales process. When objections arise, they usually indicate that the potential customer has concerns or uncertainties that need to be resolved before they feel comfortable making a purchase.

By going on with your presentation without acknowledging these objections, you risk alienating the customer and potentially losing the sale. Instead, addressing objections directly, asking questions to understand them, and providing evidence to counter these objections all contribute to creating a dialogue that builds trust and rapport with the customer. Engaging with objections fosters a more collaborative approach to selling, which can lead to a more positive outcome.