When asking for an introduction via letter or email, what is the best practice?

The best practice for requesting an introduction via letter or email is to write it yourself and give it to the customer. This approach allows you to clearly articulate the purpose of the introduction and the benefits to the recipient, making it easier for the customer to understand the value of facilitating that connection. By crafting the introduction yourself, you can ensure that it reflects your style, highlights your strengths, and addresses specific points that are relevant to the person being introduced.

This method also minimizes the effort required from the customer since they simply need to forward or relay your message, which can significantly increase the likelihood of a successful introduction. It demonstrates professionalism and preparedness on your part, enhancing your credibility in the eyes of both the customer and the potential contact. This strategy is particularly effective in establishing networking opportunities in professional contexts.