When dealing with objections, what should you do?

Addressing known objections before the prospect mentions them is a proactive approach that demonstrates your understanding of the prospect's needs and concerns. By bringing up potential objections yourself, you show that you are not only knowledgeable about your product or service but also empathetic to the worries or doubts that the prospect might have. This can help build trust and rapport, as it positions you as someone who is considerate of their perspective.

Additionally, addressing objections early in the conversation allows you to clarify misunderstandings and provide relevant information to alleviate concerns before they become barriers in the sales process. This technique can lead to a more open dialogue, encouraging the prospect to feel comfortable discussing any remaining reservations. Overall, this approach fosters a more collaborative and constructive conversation, ultimately increasing the chances of closing a sale.