When does the closing process in sales typically start?

The closing process in sales typically starts the moment you meet and shake hands. This initial interaction sets the foundation for building rapport and trust, which are essential elements in the sales process. From the very first meeting, the salesperson begins to engage the client, understand their needs, and establish a personal connection. This connection is pivotal because it influences subsequent interactions, the level of engagement, and the willingness of the potential customer to enter into a sales transaction.

While follow-ups, presentations, and negotiations are important aspects of the sales process, they occur after the initial handshake. The closing process isn't just about the final stage of sealing the deal; it encompasses the entire journey of nurturing the relationship, which begins as soon as one engages with a prospective customer. Therefore, recognizing that the closing process begins at that first interaction emphasizes the importance of making a positive first impression and establishing a rapport right from the outset.