Which component is NOT part of guerrilla marketing?

Guerrilla marketing is characterized by its unconventional and engaging strategies designed to promote a product or service in a memorable way. One of the core principles of guerrilla marketing is that it employs innovative tactics, creative approaches, and low-cost methods to reach and engage with audiences. The idea is to impact consumers in unexpected ways, often using limited resources creatively to generate buzz.

High-budget advertising, in contrast, does not align with the essence of guerrilla marketing. Guerrilla marketing thrives on the creativity and ingenuity of the marketer rather than on large financial investments. By relying on imaginative strategies that can be executed with minimal costs, guerrilla marketing aims to achieve greater visibility and engagement than traditional, high-budget advertising campaigns might achieve. This distinctive approach allows smaller businesses or those with limited resources to compete effectively against larger corporations.