Which of the following statements is incorrect regarding pricing strategy?

The statement regarding pricing strategy that is identified as incorrect highlights a crucial insight into consumer behavior and sales techniques. Starting with the less expensive option may seem intuitive, as it lowers the initial barrier to engagement. However, presenting a more expensive option first can create a psychological anchor that makes subsequent options look more appealing by comparison. This strategy taps into the concept of upselling, where customers perceive greater value as they compare options.

When sales strategies leverage the concept of presenting a high-priced item initially, it not only sets the expectation of value but reinforces the perceived quality and desirability of the more affordable items that follow. This approach can drive customers toward choices that are higher in value or price, effectively enhancing total sales.

In contrast, the alternatives bolster the idea that providing options, such as A, C, and D, can be effective in various sales contexts. Presenting a range of choices facilitates better decision-making and helps customers feel more confident in their selection. Furthermore, using visual aids enhances understanding by making differences in features and benefits clearer to the consumer, thereby supporting their decision-making process.

Overall, the strength of the argument against starting with the less expensive option lies in understanding how consumer psychology influences purchasing behavior and the effectiveness of strategic pricing in guiding customers toward