Which principle would be least effective with expressives?

Scarcity is a principle that suggests limited availability can increase demand for a product or service. While it can be an effective marketing strategy in some contexts, it may not resonate as strongly with expressive individuals. Expressives tend to value relationships, personal connections, and emotional storytelling over the idea of missing out on something due to its scarcity. They are often more motivated by the experiences and stories that products can provide rather than the fear of losing an opportunity.

In contrast, principles like storytelling, engagement, and networking are typically more aligned with expressive individuals' preferences. Storytelling allows them to connect on an emotional level, engagement fosters meaningful relationships, and networking appeals to their sociable nature. Consequently, these methods are more likely to capture the attention and interest of expressives, making them more effective than using scarcity as a strategy with this group.