Which statement best describes guerrilla marketing?

Guerrilla marketing is characterized by its use of unconventional tactics to promote a product, service, or brand, often in surprising and innovative ways. This approach emphasizes creativity and resourcefulness rather than relying on high-budget advertising campaigns. Marketers who engage in guerrilla marketing often aim for maximum impact with minimal resources, utilizing unique stunts, unexpected placements, and engaging interactions with the audience. This strategy allows brands to create memorable experiences and buzz, driving awareness and engagement without the need for extensive financial investment.

The other choices do not encapsulate the essence of guerrilla marketing. High-budget advertising campaigns are contrary to what guerrilla marketing represents; the focus on digital advertising alone does not reflect the diverse tactics employed in this strategy, and being strictly traditional diminishes the innovative and often bold nature of guerrilla marketing. Thus, the correct description emphasizes the unconventional aspect that defines guerrilla marketing as a unique and effective promotional strategy.